TikTok is officially rolling out Footnotes, a community fact-checking program that’s supposed to add helpful context to videos. With this update, US-based users will start seeing Footnotes on videos in the coming weeks, and will also get the option to rate them.
After allowing people to join the Footnotes pilot in April, TikTok says almost 80,000 users in the US have qualified to become contributors, allowing them to write and rate notes on videos. When contributors agree that a footnote is helpful, it will appear on the video for the broader TikTok community in the US. TikTok says the Footnotes ranking system will get “smarter” over time as contributors write and rate notes on a range of different topics. It will also give users the ability to report Footnotes that may violate its community guidelines.
The feature uses a “bridging-based system” that aims to find a “consensus between people with different opinions.” It’s similar to how community notes work on X, which the platform says incorporates “diverse perspectives.” Meta has also launched community notes across Facebook, Instagram, and Threads, while YouTube is piloting a crowdsourced fact-checking feature, too.
