Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    The GOP’s big spending bill could kill renewable energy projects

    July 1, 2025

    A Dedicated Hot Dog Cooker Is the Spirit of American Summer

    July 1, 2025

    Nothing Headphone 1 review: head-turning

    July 1, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Alphabet is abandoning its Mineral robo-agriculture startup
    News

    Alphabet is abandoning its Mineral robo-agriculture startup

    News RoomBy News RoomJuly 3, 20242 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Alphabet is reportedly walking away from its Mineral robotic agriculture startup due to fierce industry competition and slim profit margins. According to Bloomberg, the Google parent company will license some of its farming technology to Driscoll’s, a berry producer that’s spent the last few years working with autonomous “plant buggies” Mineral created to study crops, soil, and other environmental factors.

    Bloomberg says it’s obtained a memo in which Mineral announced plans to transfer its technology “out to the agriculture ecosystem to maximize the impact of bringing our AI to agriculture” and confirms that “Mineral will no longer be an Alphabet company.” Licensing discussions are reportedly taking place with companies that previously partnered with Mineral, alongside the agreement with Driscoll’s.

    Mineral was spun into an independent subsidiary last year after graduating from Alphabet’s X lab, the experimental division that previously launched Google Glass and the Waymo self-driving car unit. Bloomberg reports that Mineral employees have spent recent months trying to find a way to continue their work after “it became clear” the company no longer had a future under Alphabet.

    The financial terms of the deal have not been disclosed. Driscoll’s senior vice president of global research and development, Scott Komar, told Bloomberg it should give Driscoll’s a perpetual license to use Mineral’s technology. “We were really disappointed that Alphabet decided to change directions,” Komar told the publication. “We have really had a great partnership with the Mineral team, and from our vantage point, they were just getting takeoff altitude. And then all of a sudden, you know, plans changed.”

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleA cheaper, weirder e-reader alternative to the Boox Palma
    Next Article Google will now generate disclosures for political ads that use AI

    Related Posts

    The GOP’s big spending bill could kill renewable energy projects

    July 1, 2025

    The MLS Season Pass is 50 percent off ahead of the All-Star game and Leagues Cup 

    July 1, 2025

    Laptop Mag is shutting down

    July 1, 2025

    Apple accuses former Vision Pro engineer of stealing trade secrets

    July 1, 2025

    Trump says he’ll look into deporting Musk as fight over bill escalates

    July 1, 2025

    Sharp pencils for hard times

    July 1, 2025
    Our Picks

    A Dedicated Hot Dog Cooker Is the Spirit of American Summer

    July 1, 2025

    Nothing Headphone 1 review: head-turning

    July 1, 2025

    The MLS Season Pass is 50 percent off ahead of the All-Star game and Leagues Cup 

    July 1, 2025

    Senator Blackburn Pulls Support for AI Moratorium in Trump’s ‘Big Beautiful Bill’ Amid Backlash

    July 1, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    News

    Laptop Mag is shutting down

    By News RoomJuly 1, 2025

    Laptop Mag is shutting down after nearly 35 years of providing consumers with in-depth information…

    How to Make AI Faster and Smarter—With a Little Help From Physics

    July 1, 2025

    Xiaomi’s YU7 Is an SUV-Sized Middle Finger to Tesla’s Model Y

    July 1, 2025

    Apple accuses former Vision Pro engineer of stealing trade secrets

    July 1, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.