Amazon's Top 5 Prime Day Beauty Deals

I could spend hours browsing Amazon’s beauty deals. (In fact, I have.) The pretty packaging! The super ingredients! The sleek gadgets! This year’s Prime Day beauty deals bring a great opportunity to restock your favorite products or to try something new for cheaper than usual. But like other categories, it can be difficult to find the best deals on products that are safe and good. We’ve sifted through the random supplements and sketchy teeth-whitening gels to find the real deals on products we’ve tested. Be sure to read our Absolute Best Prime Day Deals list for more.

We test products year-round and handpicked these deals. We’ll update this guide periodically throughout the sale event.

WIRED Featured Deals

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Beauty and Health Deals

I’ve used the viral Cosrx Snail Mucin every day for years. I think it makes my skin glowier, bouncier, and more hydrated, and it’s also quite affordable. The snail mucin is on sale by itself today, but if you’re looking for an inclusive skin regimen, it’s worth getting this all-in-one skincare kit. It includes a cleanser, an essence, an (excellent) eye cream, and a moisturizer. Obviously you should not use these products if you’re allergic to snails. But if you want soft, hydrated, glowy skin, these travel-sized products are absolutely worth it, especially when discounted for Prime Day.

This excellent hair straightener has 1-inch plates and only one temperature option—365 degrees Fahrenheit. It also has a neat trick up its sleeves … er, plates: HD Motion-Responsive technology, which means it delivers even heat distribution based on your styling motions. You’ll do less damage to your hair! It also has rounded styling plates for easy curl creation. If you typically crank up your flat iron’s heat to the highest setting, the Chronos is worth checking out. WIRED reviewer Brenda Stolyar says she was impressed with the speed at which she could style her hair, even at a lower temperature than what she’d typically use.

More luxurious hair tools are on sale today too. The Dyson AirWrap (8/10, WIRED Recommends) is featured in our Curling Iron Buying Guide and our list of the Best Viral TikTok Gifts. The Amazon Exclusive Bundle comes with the same tools and attachments as the standard 9-piece kit, but you’ll also get a storage bag and a detangling comb. The Dyson AirWrap has tons of attachments that can be swapped for different styling techniques. It also has some fancy automation—hold a section of hair to the barrel and it’ll automatically wrap itself around. The heat comes from hot air, not hot plates, so the AirWrap is gentler on your locks than traditional curling irons. There are four heat settings, three speeds, and a cold shot button for easier setting. This is an advanced hair tool—there’s a reason your hairstylist probably has an AirWrap at their workstation. But if you can get used to the technique, this is a worthwhile investment.

If our algorithms are even remotely similar, you’ve probably seen social media advertisements for the Hatch Restore 2. But we’re happy to say that it’s worth the hype. We tested the Hatch Restore 2 and featured it in our buying guides for sound machines, sleep gadgets, and sunrise alarm clocks. It’s got gorgeous sunrise and sunset simulations, plus a built-in digital clock, and the all-linen design looks classy on your nightstand. There are 18 colors to choose from with varying brightness levels, plus a variety of soundscapes. You can create your own morning and evening routines for more customization. One minor sticking point is the Hatch+ Membership, which costs $5 per month or $50 per year. The membership unlocks more sounds and music, meditative rest exercises, and bedtime stories. We think it’s silly to have to pay for these features considering the investment you’re making in the clock itself, but it’ll work just fine without them. Overall this is a good bedroom companion if you want a better sleep routine.

I love this product. I keep it on my nightstand and take it everywhere with me. The balm is thick, almost goopy, but it melts down and sinks into your lips right away, so they never feel too sticky or heavy. It’s incredibly hydrating and it smells so good. Chapped lips? Could never be me. Even in the brutal Midwest winter, even in dusty, sunny festival conditions, even with my nervous habits of vaping and lip-biting. Nope. My lips stay smooth year-round, and it’s all thanks to this lip mask. It also lasts forever—a little goes a very long way. I’m still using the tub I bought two Prime Days ago. My only nitpick is that it’s easy to lose the little included spatula. An inexpensive reusable applicator can do the trick if fingers in your products bother you.