Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Meet Soham Parekh, the engineer burning through tech by working at three to four startups simultaneously

    July 3, 2025

    Identities of More Than 80 Americans Stolen for North Korean IT Worker Scams

    July 3, 2025

    Here are the letters that convinced Google and Apple to keep TikTok online

    July 3, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Apple makes it easier for app makers to compete for your dollars
    News

    Apple makes it easier for app makers to compete for your dollars

    News RoomBy News RoomDecember 16, 20232 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Apple announced a pilot program called “contingent pricing for subscriptions” yesterday that will let App Store developers automatically offer discounted subscriptions for users of other apps. Developers, the company says, will be able to base this on subscriptions “from one developer or two different developers,” which lets them not only to entice customers they already have to their other apps, but also compete by offering deals to their competitors’ subscribers.

    There’s a slight catch here: According to 9to5Mac, the discount is only good while the customer’s other subscription is active. So if someone tries an app because it offered a deal and decides to cancel the other subscription, they’ll go back to the normal price. Apple also reportedly told developers that these discounts can be used in App Store advertising and marketing outside of it, in addition to within the app itself.

    It could be a while before the benefits of the program are visible out in the wild, as Apple says it is bringing developers on board over the “coming months.” It’ll be interesting to see how it affects subscriptions on the platform as developers start competing with this new tool.

    On its face, the feature sounds like a win for developers, at least as long as it doesn’t only benefit bigger developers who can afford to offer such deals. Growing the App Store’s appeal is something Apple will continue to need to do as regulatory pressure on its digital store’s supremacy mounts. Although the company emerged mostly unscathed by its antitrust fight with Epic, the Fortnite maker just notched a stunning win against Google, which could embolden future challenges to iOS App Store lock-in.

    In the EU, where Apple will soon allow third-party app stores, simply having a store won’t be enough — Apple will have to make it attractive for developers and customers, too. That means helping developers make the most money they can for their efforts, and giving them more ways to compete for customers is part of that.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleThe iPhone’s Notes App Is the Purest Reflection of Our Messy Existence
    Next Article Opal’s tiny, laptop-friendly Tadpole webcam is already 20 percent off

    Related Posts

    Meet Soham Parekh, the engineer burning through tech by working at three to four startups simultaneously

    July 3, 2025

    Here are the letters that convinced Google and Apple to keep TikTok online

    July 3, 2025

    Apple’s colorful Watch Solo Loop bands are up to 70 percent off now

    July 3, 2025

    E Ink is turning the laptop touchpad into an e-reader for AI apps

    July 3, 2025

    Paramount Plus slashes prices to $2 for two months

    July 3, 2025

    Whoop MG review: a big whoop for a small crowd

    July 3, 2025
    Our Picks

    Identities of More Than 80 Americans Stolen for North Korean IT Worker Scams

    July 3, 2025

    Here are the letters that convinced Google and Apple to keep TikTok online

    July 3, 2025

    A Group of Young Cybercriminals Poses the ‘Most Imminent Threat’ of Cyberattacks Right Now

    July 3, 2025

    Apple’s colorful Watch Solo Loop bands are up to 70 percent off now

    July 3, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Security

    How to Protest Safely in the Age of Surveillance

    By News RoomJuly 3, 2025

    If you insist on using biometric unlocking methods to have faster access to your devices,…

    E Ink is turning the laptop touchpad into an e-reader for AI apps

    July 3, 2025

    US Supreme Court Upholds Texas Porn ID Law

    July 3, 2025

    A European Startup’s Spacecraft Made It to Orbit. Now It’s Lost at Sea

    July 3, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.