Apple’s iPhone 16 launch event is set for September

Apple has announced the date of its next big event: September 9th, 2024, at 1PM ET / 10AM PT. The event will take place at the Steve Jobs Theater at Apple Park.

During the show, the company is expected to launch the iPhone 16 lineup. The big change to the iPhone 16 and 16 Plus is expected to be a switch to a vertically aligned camera system on the back. (If the final phones look like what we’ve seen on iPhone 16 dummy units, I’m already a big fan of this change.) The iPhone 16 Pro and 16 Pro Max phones might get bigger screens but are rumored to keep Apple’s familiar three-camera layout. Those phones could also come in a new bronze color.

All four iPhone 16 models are expected to have the Action Button, which was exclusive to the Pro line with the iPhone 15. Apple’s new iPhones may also have a new button dedicated to capturing photos and videos, but it’s unclear if that will be a Pro-exclusive feature or will be available on the regular iPhone 16 models as well.

AI and the company’s Apple Intelligence features will likely be a big part of Apple’s event, too. Right now, the only iPhone that supports Apple Intelligence are the iPhone 15 Pro and 15 Pro Max, but the full iPhone 16 lineup is rumored to be able to use Apple Intelligence. (Well, when Apple Intelligence is actually available, that is.)