Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Google is building a Duolingo rival into the Translate app

    August 26, 2025

    Microsoft hosts emergency press conference after protesters ‘storm a building’

    August 26, 2025

    Framework is working on a giant haptic touchpad, Trackpoint nub, and eGPU for its laptops

    August 26, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Bing made Google dance and then stole some search traffic
    News

    Bing made Google dance and then stole some search traffic

    News RoomBy News RoomAugust 1, 20253 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Microsoft CEO Satya Nadella wanted to make Google dance two years ago, with an AI overhaul of Bing that was designed to steal Google’s all-important search market share. Now, there are plenty of signs that Microsoft has successfully taken search share off Google, both in the US and worldwide.

    Earlier this week Microsoft reported that its search and news advertising revenue had grown by $1.6 billion, or 13 percent, over the last fiscal year. Excluding traffic acquisition costs, revenue had increased by 20 percent thanks to “higher search volume and higher revenue per search.”

    That higher search volume has been persistent for more than a year now, and Jordi Ribas, head of search at Microsoft, revealed on X this week that it has also had an impact on overall desktop search market share. According to Comscore, Bing now has 29 percent of US search share, compared to around 60 percent for Google. That’s a 2.1 percentage point increase since the launch of Bing Chat in February 2023.

    StatCounter says Bing has increased its worldwide search share to 11.6 percent, a 3.4 percentage point increase from two years ago. At the same time, both Comscore and StatCounter report that Google’s search share has declined. Google has lost 6.1 percentage points worldwide, and in the US it has lost 1.2 percentage points.

    These might seem like small shifts, but they could be worth billions to Bing just as Microsoft becomes a $4 trillion company. “For every 1 point of share gain in the search advertising market, it’s a $2 billion revenue opportunity for our advertising business,” said Philippe Ockenden, Microsoft’s CVP of finance, during the launch of Bing Chat two years ago.

    When you look at the overall search market share — which includes desktop, mobile, and tablet devices — Bing isn’t taking as much share off Google. StatCounter notes that Bing is only at 4 percent worldwide across all platforms, compared to Google’s nearly 90 percent share. That could mean Microsoft’s tricks to convince people to keep using Bing and Edge on Windows are having a bigger impact on search engine share than its mobile efforts.

    Microsoft’s search and advertising business is still small compared to Google, but it has certainly made Google dance and respond with its new AI overviews and dedicated AI mode in search. Bing has been slowly growing and taking away share from Google and other competitors just as Microsoft had planned. “This is now the fourth consecutive year in which Bing and Edge took market share,” says Ribas. “We’re also growing thanks to powering web grounding for third-party leading chatbots including ChatGPT and Meta AI.”

    Microsoft has now refocused most of its AI efforts around Copilot rather than Bing search, despite its search engine quickly hitting 100 million active users weeks after the launch of its AI-powered Bing Chat feature. Microsoft rebranded Bing Chat to Copilot months after its debut, in a bid to better compete with ChatGPT and other standalone AI chatbots.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleEverything we think we know about the Google Pixel 10 phones
    Next Article The Grave Long-Term Effects of the Gaza Malnutrition Crisis

    Related Posts

    Google is building a Duolingo rival into the Translate app

    August 26, 2025

    Microsoft hosts emergency press conference after protesters ‘storm a building’

    August 26, 2025

    Framework is working on a giant haptic touchpad, Trackpoint nub, and eGPU for its laptops

    August 26, 2025

    AI super PACs, the hottest investment in tech

    August 26, 2025

    Microsoft locks down a building after protesters get inside president’s office

    August 26, 2025

    Here are 30 of our favorite deals from REI’s ongoing Labor Day sale

    August 26, 2025
    Our Picks

    Microsoft hosts emergency press conference after protesters ‘storm a building’

    August 26, 2025

    Framework is working on a giant haptic touchpad, Trackpoint nub, and eGPU for its laptops

    August 26, 2025

    AI super PACs, the hottest investment in tech

    August 26, 2025

    Microsoft locks down a building after protesters get inside president’s office

    August 26, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Gear

    If You Like Surround Sound, the Sonos Era 300 Is 20 Percent Off Right Now

    By News RoomAugust 26, 2025

    Looking to upgrade your Sonos setup? The Sonos Era 300 (9/10, WIRED Recommends) is 20…

    Here are 30 of our favorite deals from REI’s ongoing Labor Day sale

    August 26, 2025

    AI Is Eliminating Jobs for Younger Workers

    August 26, 2025

    Read This Before Buying a Window Air Conditioner

    August 26, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.