It’s only been a year since Digg founder Kevin Rose, Reddit cofounder Alexis Ohanian, and a few others announced the link-sharing site would relaunch, promising a “social discovery built by communities, not by algorithms.” Now, two months after opening its Reddit-like platform to the public, Digg is announcing a “hard reset” that’s shutting down operations and will “significantly downsize the Digg team.”
When they announced its relaunch, Rose told The Verge that AI could “remove the janitorial work of moderators and community managers.” Now, the new Digg’s CEO Justin Mezzell writes in a note pinned to the homepage that, “We knew bots were part of the landscape, but we didn’t appreciate the scale, sophistication, or speed at which they’d find us. We banned tens of thousands of accounts. We deployed internal tooling and industry-standard external vendors. None of it was enough.”
Despite that, Mezzell paints the shutdown as temporary, saying, “We’re not giving up. Digg isn’t going away,” with “A small but determined team is stepping up to rebuild with a completely reimagined angle of attack.” The blog post also announces that Kevin Rose is returning as a full-time employee in April, and the Diggnation podcast will continue recording as they work toward relaunching, again.
