Ashley Poprik has never been the model for a video game character. As a writer on projects like Spider-Man 2 and Call of Duty: Black Ops 6, they work on games, not as characters within them. In 2023, however, a cabal of angry gamers was convinced otherwise. They were furious over how Spider-Man 2’s Mary Jane looked; more specifically, they complained, she simply wasn’t hot enough.
The problem, these gamers falsely claimed, was that Poprik—then a writing intern with no ability to change a character’s face, let alone one based on a real-life model—had inserted themself into the game. Gamers concocted this conspiracy based on a photo of the writer, placed side-by-side with Mary Jane; in the photo, Poprik and MJ both sport long hair with a middle part, are smiling, and have a similar face shape.
Poprik, who identifies as gender-fluid, describes themself as having androgynous features. “A big narrative spun up that I was a trans woman, and so I was getting hate from any alt-right winger,” they say.
“I was getting so many death threats, pictures of decapitated women, and YouTube videos about me that were just straight made-up information,” Poprik says. “It forever changed the way I feel about video games.”
Eventually, things got so bad that Poprik had to wipe personal information from the internet out of fear for their safety.
Poprik has faced months of ongoing online harassment as well as in-person accusations of making things “woke”—especially for features within the games they had no involvement in. Yet in each case, Poprik says, they received no support or security resources from the companies they worked for.
“When a marginalized dev is harassed, they’re on their own,” Poprik says.
Today, being anything other than a cisgender game developer in the United States is more dangerous than ever. Online, transgender and gender-nonconforming developers become harassment targets at the whims of reactionary grifters railing against anything socially progressive or the result of diversity, equity, and inclusion (DEI) efforts. Offline, President Donald Trump seeks to deny their existence with executive orders aimed at “restoring biological truth to the federal government,” restricting lifesaving health care for minors, and removing trans people from the military.
Other executive orders, though, pose a more imminent threat. Trump’s move to eliminate government funding for programs that battle discriminatory practices are already being mimicked by tech companies like Meta, Google, and Amazon. Developers fear their own employers could follow suit. Given that so much of what’s come to be known as “Gamergate 2.0” has focused on gamers railing against real or perceived DEI efforts, these worries don’t seem unfounded.
WIRED spoke with seven developers across the industry in workplaces ranging from AAA studios to small, independent companies. Many spoke to us only under the condition of anonymity out of concern for their safety or because they did not have permission to speak to the press on behalf of their companies. (WIRED independently confirmed all their identities and employment.) What emerged was a consistent narrative of fear, stress, and alienation that follows them into the workplace and is thriving in the online culture surrounding video games.
