Google announced its entire Pixel 10 generation of phones at a jam-packed Made for Google event this week. The familiar four-phone lineup includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. All of them have received processor bumps and other technical improvements, along with a commitment by Google to provide seven years of operating system updates. Naturally, there are some new AI features, too.
The Pixel 10, 10 Pro, and 10 Pro XL start at $799, $999, and $1,199, respectively, and begin shipping on August 28th. The Pixel 10 Pro Fold, meanwhile, starts at $1,799 and launches on October 9th. If you’re confused about what makes each phone tick or which to choose, we’ve broken everything down, along with preorder information if you decide to pick one up.
Where to preorder the Google Pixel 10
The new Pixel 10 is Google’s latest entry-level flagship smartphone. It has 6.3-inch 120Hz OLED display, Google’s new Tensor G5 processor, a battery that can supposedly last more than 30 hours, and a three-lens rear camera system that consists of a 48-megapixel wide, a 13-megapixel ultrawide, and a 10.8-megapixel telephoto lens. The phone comes in two storage tiers, 128GB or 256GB, and both have 12GB of RAM.
Google says its G5 processor is 60 percent more powerful than the G4 for on-device AI tasks, and is 34 percent faster overall. The phone also supports Pixelsnap, a new Qi2-certified wireless charging feature. If you prefer wired charging, Google says you can charge its battery from 0 to 55 percent in about 30 minutes using a 30W USB-C power adapter.
The Pixel 10 begins shipping on August 28th, and you can preorder the 128GB model at Amazon, Best Buy, or directly from the Google Store for $799 (the 256GB model retails for $899). All three retailers are also currently offering a $100 gift card or store credit when you purchase the Pixel 10 in either storage configuration.
$799
Google’s Pixel 10 has a 6.3-inch OLED display, Google Tensor G5 processor, 12GB of RAM, support for Pixelsnap wireless charging, and a triple-lens camera system including a new 10.8 megapixel telephoto.
Where to preorder the Google Pixel 10 Pro
The Pixel 10 Pro has the same sized screen and processor as the Pixel 10, but it’s an improvement in almost every other way. Its OLED display has a 1Hz to 120Hz refresh rate, higher maximum brightness, and slightly higher resolution. It supports Wi-Fi 7 (the standard Pixel only supports Wi-Fi 6E) for faster networking, and an Ultra-Wideband chip. Its three-lens camera system includes a 50-megapixel wide, a 48-megapixel ultrawide, and a 48-megapixel telephoto, plus the ability to record 8K video.
You also get 16GB of RAM and four storage tiers: 128GB, 256GB, 512GB, and 1TB. The Pixel 10 Pro has a slightly smaller battery than the Pixel 10, but Google says its runtime is the same. The Pixel 10 Pro also comes with a 12-month subscription to Google AI Plus (typically $19.99 a month).
The Pixel 10 Pro begins shipping on August 28th, and you can preorder the 128GB model at Amazon, Best Buy, or directly from Google starting at $999. If you need more storage, the 256GB model retails for $1,099, the 512GB model $1,219, and the 1TB model $1,499. All three retailers are also offering a $200 gift card or store credit when you purchase the Pixel 10 Pro in any storage configuration.
$999
The Pixel 10 Pro has a 6.3-inch OLED display, Google’s Tensor G5 processor, 16GB of RAM, Pixelsnap wireless charging at 15W, support for Wi-Fi 7, and an Ultra-Wideband chip.
Where to preorder the Google Pixel 10 Pro XL
The Google Pixel 10 Pro XL has most of the same specs as Google’s standard Pro phone, including an identical processor and the same RAM, camera system, and support for Wi-Fi 7. That being said, it sports a 6.8-inch OLED screen, as opposed to a 6.3-inch display. The phone’s bigger display and larger battery cancel one another out, so Google says you get the same battery life.
It has the same amount of memory and storage as the standard Google Pixel Pro, too; however, its Pixelsnap charging feature is Qi2.2-certified at speeds up to 25W. If you prefer wired charging, Google says you can charge the 10 Pro XL’s battery from 0 to 70 percent in roughly half an hour using a 45W USB-C power adapter. It’s only available in three storage sizes — 256GB, 512GB, and 1TB — and includes a 12-month subscription to Google’s AI Plus service.
The Pixel 10 Pro XL is slated to arrive on August 28th, and you can preorder the 256GB model at Amazon, Best Buy, or the Google Store starting at $1,199. The 512GB model costs $1,319, while the 1TB model costs $1,549. All three retailers are offering a $200 gift card or store credit when you purchase the 10 Pro XL in any storage tier.
$1199
The Pixel 10 Pro XL is largest non-foldable smartphone. It has a 6.8-inch OLED screen, Google’s Tensor G5 chip, and support for Pixelsnap wireless charging at up to 25W.
Where to preorder the Google Pixel 10 Pro Fold
Google’s third-gen foldable has the same processor, RAM, maximum brightness, and battery life as its other Pro phones, but there are some key differences. When folded, the Google Pixel 10 Pro Fold leverages a 6.4-inch 60Hz to 120Hz OLED display. When you open it up, it showcases an 8-inch OLED screen with a refresh rate of 1Hz to 120Hz.
Its three-lens rear camera system comprises a 48-megapixel wide, a 10.5-megapixel ultrawide, and a 10.8-megapixel telephoto, with the ability to record 4K video. The Pixel 10 Pro Fold also carries an IP68 rating for dust and water resistance — which is impressive for a foldable phone — and comes with a 12-month subscription to Google’s AI Plus service, just like the aforementioned 10 Pro XL.
The Pixel 10 Pro Fold begins shipping on October 9th, and you can preorder the entry-level 256GB model at Amazon, Best Buy, or directly from Google starting at $1,799. The 512GB model costs $1,919, and the 1TB model costs $2,149. Amazon is also offering a $300 gift card when you purchase the Pixel 10 Pro Fold in any storage tier, while Best Buy and Google are offering a $350 gift card or store credit with each preorder.
$1799
The Google Pixel 10 Pro Fold has a 6.4-inch outer screen and eight-inch inner screen. The new foldable has Google’s Tensor G5 processor, 16GB of RAM, Wi-Fi 7 support, Pixelsnap wireless charging at 15W, and an IP68 rating.
US carrier deals and incentives
If you don’t want to pay for your entire phone up front, several US carriers are currently offering deals if you purchase or upgrade through them. Be mindful that taking advantage of these deals will lock your phone to that carrier, and likely mean you’ll end up breaking up your purchase into monthly payments that’ll increase your monthly bill. These deals are available online, but you may also be able to take advantage of them in-store.
- Verizon is offering new and existing customers an Unlimited Upgrade plan that can get them a Pixel 10 Pro with 256GB of storage “for free” when they trade in a Google, Apple, Motorola, or Samsung phone in any condition. Alternatively, subscribers can choose to get $1,000 toward a Pixel Pro Fold 10 with 256GB of storage when trading in the qualifying phones from the same manufacturers, including an iPhone 11 or newer, Samsung Galaxy S20 to the Galaxy Z Fold6, Pixel 4a or newer, or an original Moto Razr or the 2025 Moto razr. Unlimited Ultimate and Unlimited Plus subscribers can also get six months of Google AI Pro for free with the purchase of any Pixel 10 series phone, after which they’ll pay $9.99 per month (normally $19.99) to continue their subscription.
- T-Mobile is offering new and existing customers who open up a new line a “free” Pixel 10 with 128GB of storage when you activate a new line on an eligible Essentials or other qualifying plan via $800 in bill credits over 24 months. New customers and existing customers can save up to $800 on a Pixel 10 Pro with 128GB of storage with a qualifying trade in of an iPhone 11 Pro or newer, Google Pixel 6 or newer, Motorola razr+ from 2023 or newer, or OnePlus 9 Pro 5G or newer. New customers will get up to $800 back via a one-time trade-in credit and 24 monthly bill credits. Existing customers who upgrade or add a line to their account can get $800 off via 24 monthly bill credits.
- AT&T is offering new and existing customers the Pixel 10 with 128GB of storage for $7.99 on a post paid unlimited plan via monthly bill credits with no trade-in required. Subscribers can also get a Pixel 10 Pro with 128GB of storage or Pixel 10 Pro XL with 256GB of storage for “free” on a post paid plan when trading in any previous generation Pixel phone in any condition. These discounts will be also provided via monthly bill credits.
Update, August 20th: Updated to reflect new preorder incentives at Amazon, Best Buy, and the Google Store.
