Jaguar’s bizarre rebranding continues with the Type 00 concept electric car

The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window. Jaguar chief creative officer Gerry McGovern said in a presentation that “when Jaguar was at its best, it threw away the design rulebook and created E-Type and the XJS…objects of desire.” This car is supposed to be another step in that direction.

There are plenty of details, like its 23-inch wheels, oval steering wheel, three brass bars running through the cabin, butterfly doors, and a stone plinth separating the seats. We also can’t miss the Lincoln Nautilus-like thin display along the inside of its windshield that remains when the main interior screens fold away and out of sight.

They’re all here as a design preview for the first new-generation production Jaguar on the way, an electric four-door GT that will be presented late next year.

Jaguar is projecting up to 430 miles of range and fast charging that can add up to 200 miles of range in just 15 minutes for the real car. But for now, all we have to see is the sleek concept vehicle, presented in Miami Pink and London Blue at Miami Art Week, and a very standard-looking invitation to sign up for more information.