Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    ICE Rolls Facial Recognition Tools Out to Officers’ Phones

    July 3, 2025

    Google’s customizable Gemini chatbots are now in Docs, Sheets, and Gmail

    July 3, 2025

    Top Hydrow Discount Codes for July

    July 3, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Meet Flip, the Viral Video App Giving Away Free Stuff
    Business

    Meet Flip, the Viral Video App Giving Away Free Stuff

    News RoomBy News RoomDecember 27, 20232 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Clare Walker, a 23-year-old in Brooklyn, has racked up about $700 worth of gift cards or, in her words, “free money,” by referring her contacts to Flip. “There were definitely some people who I haven’t really kept up with since high school, but I was like, ‘Hey, add me on Flip. Here’s a free 75 dollars, enjoy,’” Walker says. Her purchases on Flip include JBL wireless headphones, a variety of luxury skin-care products, and a live houseplant.

    Noor Agha, CEO of Flip’s developer, Humans Inc, says his product’s sudden popularity renders Flip “one of the fastest things that ever happened in ecommerce,” although he declined to share even a ballpark estimate of the size of his user base. He claims to have made the first platform “built for brands only” and rejects the suggestion that cash-incentivized referrals are driving Flip’s rise or are essential to its survival.

    Agha argues that by allowing anyone to monetize their reviews, while barring users from directly working with brands as influencers usually do, Flip should foster a more genuine community around commerce than can its established rivals.

    “Everybody can earn. It is not by selection of somebody at Flip,” Agha says. He claims that his platform’s design is guided by the question “How do we bring honesty and authenticity to commerce?”

    But his recipe for authenticity isn’t foolproof. The prohibition of brand-to-creator interactions may prove difficult to enforce, as brands are accustomed to working with influencers. After her in-app reviews began gaining traction, Collier Barksdale, a 25-year-old Flip user in New York City, was contacted by a beauty and lifestyle brand on Instagram. In a message seen by WIRED, the company offered to send product samples in exchange for Flip reviews. Barksdale did not accept.

    And Sky Canaves, a senior analyst of retail and ecommerce at Insider Intelligence, a digital market research firm, questions whether Flip can hold on to the users it’s winning through the current giveaways. “The company is engaged in a very expensive customer acquisition strategy,” she says—one that may be necessary to lure people from platforms like Instagram and TikTok, both of which have added shopping features. “If Flip stops meeting expectations around these types of compensation, then there’s likely to be some pretty significant departure of users.”

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleIn a World First, a Patient’s Antibody Cells Were Just Genetically Engineered
    Next Article A Major Ransomware Takedown Suffers a Strange Setback

    Related Posts

    For Today’s Business Traveler, It’s All About Work-Life Integration

    July 3, 2025

    Affluent Travelers Are Ditching Business Class for Business Jets

    July 2, 2025

    Airplane Wi-Fi Is Now … Good?

    July 2, 2025

    Business Travel Is Evolving Faster Than Ever. We’ll Help You Navigate It

    July 2, 2025

    Airport Lounges Are Sexy Again—if You Can Get In

    July 2, 2025

    Business Class Ain’t What It Used to Be. Don’t Tell First Class

    July 2, 2025
    Our Picks

    Google’s customizable Gemini chatbots are now in Docs, Sheets, and Gmail

    July 3, 2025

    Top Hydrow Discount Codes for July

    July 3, 2025

    For Today’s Business Traveler, It’s All About Work-Life Integration

    July 3, 2025

    Phil Spencer isn’t retiring as the chief of Xbox “anytime soon”

    July 2, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Business

    Affluent Travelers Are Ditching Business Class for Business Jets

    By News RoomJuly 2, 2025

    That’s changing. With the majority of companies implementing hybrid or full-time office mandates, business travel…

    The Next Acetaminophen Tablet You Take Could Be Made From PET

    July 2, 2025

    Google’s fix for Pixel 6A battery overheating issues arrives next week

    July 2, 2025

    Racist videos made with AI are going viral on TikTok

    July 2, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.