Microsoft integrates Nvidia’s GeForce Now into its Xbox game pages

Microsoft is integrating Nvidia’s GeForce Now service into its store pages for Xbox games. The integration will allow you to pick between either Xbox Cloud Gaming or Nvidia’s GeForce Now service when you view a game listing on the web.

Currently, Microsoft only lists its own Xbox Cloud Gaming service under “play with cloud gaming” on game listings, so it’s surprising to see the company add Nvidia’s GeForce Now service. At the time of publication, the new “play with cloud” button isn’t available just yet, so it’s not clear whether this is simply a link to the main homepage of GeForce Now or whether this deep links and launches the game directly on Nvidia’s cloud gaming service.

Nvidia’s GeForce Now RTX 4080 tier is the most impressive cloud gaming service available right now, with Nvidia even claiming the end-to-end latency beats an Xbox Series X running locally on a 60Hz TV.

Microsoft and Nvidia are no strangers when it comes to cloud gaming partnerships, though. Both companies signed a 10-year deal to allow Nvidia to license Xbox PC games for GeForce Now, including Activision Blizzard titles. Nvidia also rolled out an update to GeForce Now earlier this year that allows members to sync their Xbox accounts and Microsoft Store purchases to the cloud gaming service. You can even stream Xbox PC games through PC Game Pass on GeForce Now.