Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    The Trump Phone no longer promises it’s made in America

    June 25, 2025

    Meta’s AI copyright win comes with a warning about fair use

    June 25, 2025

    Here are 14 of our favorite deals from Amazon’s early Prime Day sale

    June 25, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Nintendo Is ‘Actively Assessing’ What a Trade War Means for the Switch 2
    Games

    Nintendo Is ‘Actively Assessing’ What a Trade War Means for the Switch 2

    News RoomBy News RoomApril 10, 20253 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    In the run-up to the Switch 2 launch, part of Nintendo’s focus has been on ensuring it can meet the demands of an audience hungry for a new console. And that new system comes with a hefty price—$450—which could go up even more due to President Donald Trump’s sweeping tariffs announced last week.

    But in an interview a day after Trump’s announcement, Nintendo of America president Doug Bowser told WIRED the tariffs “weren’t factored into the pricing” of the console.

    The company is “actively assessing” the situation and its impact, he adds. “It creates a challenge,” Bowser says. “It’s something we’re going to have to address.”

    Trump’s tariffs sent the stock market into free fall; prices on many products are about to go up, and companies in the tech sector will be turned on their heads. On Friday, Nintendo made the unprecedented move of delaying preorders in the US for the hotly anticipated console “in order to assess the potential impact of tariffs and evolving market conditions.”

    Part of the company’s business strategy, to this point, had been “to diversify the places where we’re manufacturing our hardware and our accessories,” Bowser says. The company has already shifted much of its production to Vietnam and Cambodia and away from China.

    According to Bowser, that diversification allowed Nintendo to move production around as needed during the Covid-19 pandemic. “That also applied to the early stages of tariffs,” he says. “The situation [on April 2] changed that.” Among Trump’s new tariffs: 46 percent on Vietnam, 49 percent on Cambodia, and 54 percent on China.

    An additional price hike on the console would be problematic for Nintendo. The current top Switch model, the OLED, is $350, while a standard edition comes in at $300. The price was oddly missing from the console’s big announcement on Wednesday, a fact that hasn’t been lost on would-be customers already clamoring for Nintendo to “drop the price.” At the New York event, journalists were discouraged from asking hardware developers about the console’s cost.

    Games have not been spared from high price tags either; Mario Kart World will cost $80. Nintendo Switch 2 Welcome Tour, a tech demo masquerading as a game that explains the ins and outs of the Switch 2, will be an experience people have to pay for. (Notably, this got a huge laugh from the crowd present.)

    Two former Nintendo public relations managers, Krysta Yang and Kit Ellis, have broken down the criticism around the pricing on their YouTube channel, as well as criticized how news about the price was presented to fans.

    “Obviously it was intentionally omitted from the Direct for a reason but handled poorly in terms of the information being in all these different places,” Yang said, lambasting the decision to leave consumers to get answers themselves. “It’s a little bit degrading almost to the intelligence of the consumer.”

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleGemini can now turn your Google Docs into podcasts
    Next Article BYD Launches Denza in Europe—Another Mighty Impressive EV Brand the US Won’t Get

    Related Posts

    How Covid-19 Changed Hideo Kojima’s Vision for ‘Death Stranding 2’

    June 17, 2025

    Review: Nintendo Switch 2 Is Recognizably Amazing

    June 16, 2025

    Shot by His Father and Left Blind—Now He’s a Hardcore Gamer

    June 15, 2025

    Microsoft Finally Gets Into the Handheld Game With ROG Xbox Ally

    June 13, 2025

    iFixit Says Switch 2 Is Harder to Repair, Probably Still Drift Prone

    June 9, 2025

    ‘Mario Kart World’ Devs Broke Their Own Rule on Who Gets to Drive

    June 7, 2025
    Our Picks

    Meta’s AI copyright win comes with a warning about fair use

    June 25, 2025

    Here are 14 of our favorite deals from Amazon’s early Prime Day sale

    June 25, 2025

    Aaron Sorkin is making a sequel to The Social Network

    June 25, 2025

    Here’s What Federal Troops Can (and Can’t) Do While Deployed in LA

    June 25, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Business

    Anthropic Scores a Landmark AI Copyright Win—but Will Face Trial Over Piracy Claims

    By News RoomJune 25, 2025

    Anthropic has scored a major victory in an ongoing legal battle over artificial intelligence models…

    How the Universe and Its Mirrored Version Are Different

    June 25, 2025

    WhatsApp rolls out AI-generated summaries for private messages

    June 25, 2025

    Truth Social Crashes as Trump Live-Posts Iran Bombing

    June 25, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.