Peloton’s new audio-based app is like an invisible strength coach

Peloton announced the launch of Strength Plus, a new standalone, audio-based strength training app. The app was introduced in a limited beta program earlier in September, but is now officially available.

The Strength Plus app allows users to generate custom workouts by choosing workout length, equipment, experience level, and which muscle groups they want to focus on. It also includes multi-week programs curated by Peloton’s strength coaches, though workouts can be done at a user’s own pace. Strength Plus includes audio cues and tips from instructors, as well as a library of instructional videos demonstrating exercises and equipment setup. It’s more like a strength training playlist than Peloton’s typical classes, which have you follow an instructor as they do the workout in real time. It works with the Apple Watch and users can log weights and reps within the app. And, instead of being stuck with instructor-curated workout music, users can listen to their own music, audio books, or podcasts.

This move isn’t surprising. Over the years, Peloton has repeatedly mentioned that strength training is its second most popular exercise type, though the company has had mixed success in capitalizing on it. In 2022, Peloton launched its own Guide strength training hardware, but it hasn’t taken off like its treadmills or bikes. When it revamped the Peloton app, it also added Peloton Gym workouts that catered to gym-goers with written workouts and video demos, though that wasn’t its own app, didn’t let you log reps, and didn’t include multi-week programming.

On paper, Strength Plus looks similar to other apps, most notably Ladder. (So much so, that Ladder has already clapped back with an entire Mac vs PC-style ad campaign.) The main difference is that Strength Plus leverages Peloton’s more widely known instructors. More broadly, this could be seen as an attempt to expand Peloton’s appeal outside the home — something the company has struggled to do after many people began returning to in-person gyms and classes once covid-19 lockdowns were lifted.

Existing Peloton All Access, Guide, and App Plus members can access the Strength Plus app for free. For everyone else, Peloton is offering a limited $1 monthly promotional subscription for the first six months, and then $9.99 monthly after. For now, the app will also be iOS only. The Verge asked Peloton whether it plans to expand further to Android, but didn’t immediately receive a response.