Rivian R2 launch event: the EV company’s more affordable SUV is here

Rivian likes to think of itself as a trailblazer. It was first to market with an all-electric truck and is still one of the few companies today selling an electric three-row SUV. And its EVs are marketed for off-road adventures — the literal blazing of trails.

But on March 7th, Rivian will release its next vehicle, and arguably, it won’t be breaking a lot of new ground. The Rivian R2 is a two-row compact SUV with around 300 miles of range and a starting price somewhere around $45,000. It’s not exactly a major disruption by today’s standards, where the Tesla Model Y, Ford Mustang Mach-E, and other compact electric SUVs currently dominate the sales chart.