Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Scale AI lays off 200 employees, ‘We ramped up our GenAI capacity too quickly’

    July 16, 2025

    4 Arrested Over Scattered Spider Hacking Spree

    July 16, 2025

    I Review Sleep Gear For a Living—My Favorite Cooling Sheets Are Less Than $100 on Amazon

    July 16, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Roku plans to start showing video ads on your homescreen
    News

    Roku plans to start showing video ads on your homescreen

    News RoomBy News RoomApril 30, 20242 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Roku has a plan to boost ad revenue. The company will start showing video ads on your homescreen at some point. Roku CEO Anthony Wood told investors during the company’s earnings call last week that the company will put the video ads in the “premier video app we called the Marquee” where static image ads live now.

    It sounds like Wood is referring to the box on the homescreen that sits to the right of your Roku apps, which hopefully means the video ads won’t be full-screened. He said the company is also testing out “other types of video ad units” and looking into other ways to “innovate more video advertising” on the homescreen. The company’s push comes after it performed its third layoff in less than a year last September amid a slower ads business, which is its main source of revenue. During the call, Wood also mentioned the new “AI-driven” personalized content row that Roku recently added to the homescreen.

    Still, Roku did file the patent equivalent of telling other streaming hardware makers to hold its beer — a plan to use automatic content recognition to tell when you’ve paused the screen on, say, your Apple TV or PS5 and take that opportunity to foist ads on you through HDMI. That’s just a patent filing, of course, and doesn’t mean it’s actually happening. But if it ever does, just remember: anything, even a Roku TV device, can be a Frisbee if you try hard enough.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticlePhones are the ultimate AI gadget
    Next Article Beats Solo 4 review: playing both sides

    Related Posts

    Scale AI lays off 200 employees, ‘We ramped up our GenAI capacity too quickly’

    July 16, 2025

    Here’s what Mac you need for Cyberpunk 2077

    July 16, 2025

    OnePlus’ 2-in-1 USB cable charges your phone and smartwatch at the same time

    July 16, 2025

    Razer’s $350 eGPU chassis only comes with a Thunderbolt 5 cable

    July 16, 2025

    Why I love my Apple EarPods

    July 16, 2025

    Google’s Discover page now summarizes news with AI

    July 16, 2025
    Our Picks

    4 Arrested Over Scattered Spider Hacking Spree

    July 16, 2025

    I Review Sleep Gear For a Living—My Favorite Cooling Sheets Are Less Than $100 on Amazon

    July 16, 2025

    Here’s what Mac you need for Cyberpunk 2077

    July 16, 2025

    We Tested Several Baby Bottle Washers to See if They’re Worth the Splurge

    July 16, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    News

    OnePlus’ 2-in-1 USB cable charges your phone and smartwatch at the same time

    By News RoomJuly 16, 2025

    OnePlus announced a new USB-C charging cable that does more than just pass power and…

    Now Is a Very Good Time to Buy a Used EV. Here’s Why

    July 16, 2025

    You Can Now Play ‘The Last of Us Part II’ in Chronological Order

    July 16, 2025

    Razer’s $350 eGPU chassis only comes with a Thunderbolt 5 cable

    July 16, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.