Samsung is hosting Unpacked in the heart of Silicon Valley

Samsung has formally announced its winter Unpacked — coming right on the heels of CES and just down the street from some of its biggest competitors’ HQs. As previously leaked announced, the event is scheduled for Wednesday, January 17th. It’ll be hosted at the SAP Center, because nothing says “go big or go home” like an NHL arena.

The company says we’ll see the “newest additions to the Galaxy mobile device portfolio,” which is all but guaranteed to be the S24 series. AI will be a major focus — no surprise there. Rumors have also pointed to the S24 Ultra getting a new titanium build — that should ring a bell if you’ve seen literally any advertisement for the iPhone 15 Pro — and the 3D metallic graphic in the event invitation certainly seems to lean that way. Hosting the event in Apple’s backyard is probably no coincidence either!

Per usual, Samsung has opened up “reservations” for device preorders, which get you a $50 credit if you preorder one of the phones. There’s no commitment to follow through and actually purchase one, so join us on Samsung’s livestream at 10AM PT / 1PM ET on the 17th when the devices are revealed. Then you can make a more informed decision.