Substack is trying to turn its writers into streamers

Substack is now letting creators stream live videos as another way to connect with their audiences.

When you go live, your subscribers will be notified immediately, and you can make your streams available to everyone, to all subscribers, or only to paid subscribers, according to a blog post. Creators can also bring in another creator to a livestream for a collaboration. Once live videos are done, the recording will be saved to a creator’s drafts if they want to use it in a future post.

The livestreaming feature is currently available in the app to “bestsellers” (or creators with a lot of subscribers), and the company plans to bring it to all Substack users “in the coming months.” If you don’t have the feature yet, you can request early access from Substack.