Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Google Nest Camera and Doorbell leak shows off new colors and 2K video recording

    August 25, 2025

    Elon Musk’s xAI is suing OpenAI and Apple

    August 25, 2025

    Astronomer’s New CEO Speaks—Yes, About That

    August 25, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’
    News

    Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’

    News RoomBy News RoomAugust 1, 20252 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported on by Bloomberg. Apple has been slow to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed earlier this year.

    The executive gathered staff at Apple’s on-campus auditorium Friday in Cupertino, California, telling them that the AI revolution is “as big or bigger” as the internet, smartphones, cloud computing and apps. “Apple must do this. Apple will do this. This is sort of ours to grab,” Cook told employees, according to people aware of the meeting. “We will make the investment to do it.”

    Cook also apparently pointed to how the company has “rarely been first” in categories like personal computers, smartphones, tablets, and MP3 players but that Apple eventually made the “modern” versions of those. “This is how I feel about AI,” Cook said, Bloomberg reports.

    Software chief Craig Federighi also spoke, discussing the Siri delay and how the company originally wanted to build it with a “hybrid architecture.” Under that plan, one system would take care of things Siri can now, and the other would be powered by LLMs, but “we realized that approach wasn’t going to get us to Apple quality,” he said. The new plan is to move everything to a new architecture.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleAmazon eyes ads and upcharges for Alexa Plus
    Next Article Zuckerberg’s ‘personal superintelligence’ plan: fill your free time with more AI

    Related Posts

    Google Nest Camera and Doorbell leak shows off new colors and 2K video recording

    August 25, 2025

    Elon Musk’s xAI is suing OpenAI and Apple

    August 25, 2025

    Our favorite smart lock is on sale for the first time today

    August 25, 2025

    AI doesn’t belong in journaling

    August 25, 2025

    The new Fi Mini pet tracker has GPS, and it’s barely bigger than an AirTag

    August 25, 2025

    Apple’s three-year iPhone plan is a break from the boring

    August 25, 2025
    Our Picks

    Elon Musk’s xAI is suing OpenAI and Apple

    August 25, 2025

    Astronomer’s New CEO Speaks—Yes, About That

    August 25, 2025

    This $1,700 LED Mask Feels More Like Punishment Than Self-Care

    August 25, 2025

    Our favorite smart lock is on sale for the first time today

    August 25, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    News

    AI doesn’t belong in journaling

    By News RoomAugust 25, 2025

    In July 2023, I deleted the Day One journaling app from my phone and laptop.…

    The new Fi Mini pet tracker has GPS, and it’s barely bigger than an AirTag

    August 25, 2025

    Apple’s three-year iPhone plan is a break from the boring

    August 25, 2025

    Meta Has Already Won the Smart Glasses Race

    August 25, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.