Close Menu
Technology Mag

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Ready or not, age verification is rolling out across the internet

    July 30, 2025

    Dropbox is shutting down its password manager

    July 30, 2025

    Spotify’s terrible privacy settings just leaked Palmer Luckey’s bops and bangers

    July 30, 2025
    Facebook X (Twitter) Instagram
    Subscribe
    Technology Mag
    Facebook X (Twitter) Instagram YouTube
    • Home
    • News
    • Business
    • Games
    • Gear
    • Reviews
    • Science
    • Security
    • Trending
    • Press Release
    Technology Mag
    Home » Weather Channel’s parent company has a new AI tool to make hyperlocal weather videos
    News

    Weather Channel’s parent company has a new AI tool to make hyperlocal weather videos

    News RoomBy News RoomApril 11, 20242 Mins Read
    Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Email

    Generative AI could be coming to your local TV station as The Weather Company, aka the people that run The Weather Channel, is bringing AI tools to make weather videos. 

    The Weather Company announced ReelSphere on Thursday, a video creation tool for broadcasters and other customers that automatically adds captions, graphics, and hyperlocal weather information overlays to video weather reports. ReelSphere even lets users add an AI voice that can sound like a local meteorologist. Think of the quick weather forecast updates you usually see while watching local news. ReelSphere can make all those graphics showing the temperature or radar information for a specific area, especially now as people demand they get up-to-date weather more often and on more platforms. 

    It uses a large language model (The Weather Company declined to say which) to pull location-specific graphics and can be connected to the company’s weather information system, Max. Max is the platform that helps create the maps meteorologists point to in front of a green screen. Crucially, if the AI messes up, users can still go into ReelSphere to edit information. 

    Weather Company’s head of enterprise media and new verticals, Joe Fiveash, tells The Verge in an interview that any script or information ReelSphere uses will still be written by humans. Their goal is to make it easier and faster for local weatherpeople to present real-time weather information on different platforms.

    “Generally, meteorologists create these videos all the time and have to change the information for every location and hour,” Fiveash says. There are so many more platforms for them to share the weather, and we hope ReelSphere can help them keep up with the demand.”

    Fiveash says the AI in ReelSphere pulls weather information from The Weather Company’s API and other data sources its customers are using. We’re still waiting to hear back on when this tool will be available, but regardless, any tool that can help bring hyperlocal news back could be a good thing.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleHow to Delete Your Google Account—After Downloading All of Your Data First
    Next Article Humans Forget. AI Assistants Will Remember Everything

    Related Posts

    Ready or not, age verification is rolling out across the internet

    July 30, 2025

    Dropbox is shutting down its password manager

    July 30, 2025

    Spotify’s terrible privacy settings just leaked Palmer Luckey’s bops and bangers

    July 30, 2025

    Microsoft reports strong cloud earnings, with Windows and Xbox up too

    July 30, 2025

    Layoffs hit CNET as its parent company goes on a buying spree

    July 30, 2025

    Microsoft is getting ready for GPT-5 with a new Copilot smart mode

    July 30, 2025
    Our Picks

    Dropbox is shutting down its password manager

    July 30, 2025

    Spotify’s terrible privacy settings just leaked Palmer Luckey’s bops and bangers

    July 30, 2025

    Microsoft reports strong cloud earnings, with Windows and Xbox up too

    July 30, 2025

    Layoffs hit CNET as its parent company goes on a buying spree

    July 30, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Science

    How Do You Live a Happier Life? Notice What Was There All Along

    By News RoomJuly 30, 2025

    As 2024 comes to a close, people look back to assess their life and contemplate…

    Microsoft is getting ready for GPT-5 with a new Copilot smart mode

    July 30, 2025

    Google is using AI age checks to lock down user accounts

    July 30, 2025

    Meta’s AI Recruiting Campaign Finds a New Target

    July 30, 2025
    Facebook X (Twitter) Instagram Pinterest
    • Privacy Policy
    • Terms of use
    • Advertise
    • Contact
    © 2025 Technology Mag. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.