It’s official: people are spending more time watching YouTube on their TVs than on their phones. In the platform’s annual letter, YouTube CEO Neal Mohan revealed that viewers are watching more than 1 billion hours of YouTube content on their TVs every day.
For the past two years, YouTube has maintained its position as the most-watched streaming service in the US, according to data from Nielsen — and for good reason. The company has made some significant tweaks to its TV app that make the platform look like a full-blown streaming service.
“For more and more people, watching TV means watching YouTube,” Mohan wrote. “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes things like Shorts (yes, people watch them on TVs), podcasts, and live streams, right alongside the sports, sitcoms and talk shows people already love.”
Meanwhile, YouTube TV — which just went up in price — has amassed more than 8 million subscribers, while YouTube Premium and Music subscriptions soared past 100 million (including trials). These numbers remain unchanged from the ones YouTube provided last year. Mohan said the company will “continue to improve fan-favorite YouTube TV features, like Key Plays and multiview, and bring new benefits to YouTube Premium subscribers.”
